Episodes

Join Kristina for candid conversations with established leaders and exciting new voices as they explore the ever-evolving field of content strategy.

Season 7

Episode 69: Sara Wachter-Boettcher - Taking responsibility for how you show up in the workplace
Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale
Episode 67: Trisha Causley and Maria Hofstetter - Content design and AI
Episode 66: Jeff Eaton - The importance of observability in assessing content
Episode 65: Erica Jorgensen - The value and impact of content work
Episode 64: Meghan Casey - Improving approaches to content with collaboration and curiosity
Episode 63: Kaysie Garza - A multidisciplinary approach to content at Hotjar
Episode 62: Mark McCormick - Content strategy and the customer experience
Episode 61: Morgan Marie Quinn, Google - Getting to grips with large language models
Episode 60: Keri Maijala, LinkedIn - Building and leading a content practice at LinkedIn

Season 6

Episode 59: Aladrian Goods, Intuit - The role of content in generative AI
Episode 58: Chris Baty, Figma - UX writing, content and product design
Episode 57: Peter Merholz - The maturity of content and design disciplines
Episode 56: Kara DeFrias, Intuit QuickBooks - Content strategy and the power of storytelling
Episode 55: Katherine Karaus, Google - Getting hired and career progression in content and UX
Episode 54: Ann Rockley, The Rockley Group - Reflecting on a career in content
Episode 53: Are Halland - Understanding and using the core model
Episode 52: Noz Urbina, Urbina Consulting - Content and the customer journey
Episode 51: Joanne Ward, Salesforce - Leading content strategy at scale

Season 5

Episode 50: Corey Vilhauer, Blend Interactive - Demystifying content strategy
Episode 49: Sarah Winters, Content Design London - Unpacking content strategy and content design
Episode 48: David Dylan Thomas - Understanding design, content and bias
Episode 47: Sarah Etter, Procore - Building reputation, visibility and value for content
Episode 46: Candi Williams, Bumble - Leading content teams and inclusive content projects
Episode 45: Torrey Podmajersky, Google - Demonstrating value as a UX practitioner

Season 4

Episode 44: Cruce Saunders, [A] - Content systems and customer journeys
Episode 43: Vidhika Bansal, Intuit - Intentional language for better experiences
Episode 42: Chelsea Larsson, Zendesk - Tactics to advocate for content design
Episode 41: Tenessa Gemelke, Brain Traffic - Tips for delivering a stellar talk proposal
Episode 40: Gord Roberts, Bank of Canada - Governance, collaboration and good practices
Episode 39: Alexa Apallas, PayPal - Advancing into content leadership
Episode 38: Preston So, Oracle - Designing usable voice content
Episode 37: John Collins, Atlassian - Maturing content disciplines
Episode 36: Helen Lawson, Co-op Funeral - The importance of empathetic language, voice and tone
Episode 35: Erica Jorgensen, Microsoft - How research and content strategy work together at Microsoft
Episode 34: Jonathan McFadden, Red Ventures - Working towards an inclusive and diverse industry
Episode 33: Jordan Craig, Twitter - Scaling content design at Twitter
Episode 32: Andy Welfle, Adobe - Building a content design discipline at Adobe

Season 3

Episode 31: Robert Mills, GatherContent - Content Operations
Episode 30: Beth Dunn, HubSpot - UX Writing and Full-Stack Content Design at HubSpot
Episode 29: Bram Wessel, Factor - User-Centered Enterprise IA
Episode 28: Abby Covert, Etsy - How to Make Sense of Any Mess
Episode 27: Ryan Skinner, Forrester - How to Treat Content as a Business Asset
Episode 26: Christine Polewarczyk, SiriusDecisions - Enterprise Content Strategy and Operations
Episode 25: Rebekah Baggs and Chris Corak, Onward - Integrating Content Strategy and SEO
Episode 24: Dana DiTomaso, Kick Point - Marketing and Measuring Content
Episode 23: Mike Petroff and Aaron Baker, Harvard University - Democratizing Data at Harvard
Episode 22: Tina O’Shea, QuickBooks - How Content Teams Work at QuickBooks
Episode 21: Lou Rosenfeld, Rosenfeld Media - Industry Leadership in a Time of Change

Season 2

Episode 20: Cruce Saunders, [A] - Enterprise Content Publishing
Episode 19: Karen Cross, Atlassian - Building a Content Design Team
Episode 18: Rachel Lovinger, Publicis Sapient - The Changing Roles of the Content Strategist
Episode 17: Hilary Marsh, Carrie Hane, and Dina Lewis - Content Strategy for Associations
Episode 16: Tracy Playle, Pickle Jar Communications - Content Strategy in Higher Ed
Episode 15: Angela Gorden, Dropbox - UX Writing at Dropbox
Episode 14: Sarah DeAtley, Microsoft - Data Science and Content Analytics
Episode 13: Gene Shannon, Shopify - Establishing a Culture of Content Strategy and UX
Episode 12: Laura Trujillo and Ashlee Harris, City of Austin - User Research and Creating Empathy
Episode 11: Lisa Maria Marquis - Content Design and Auditing

Season 1

Episode 10: Abby Covert, Etsy - Information Architecture and Content Strategy
Episode 9: Jeff Eaton, Lullabot - Content Inventories and Large-Scale Governance
Episode 8: Ahava Leibtag, Aha Media Group - FAQs and Plain Language
Episode 7: Erika Templeton, Code and Theory - Solving Complex Content Problems
Episode 6: Clinton Forry, Weber Shandwick - Content Strategy Then and Now
Episode 5: Karen Kesler and Jonathan Foster, Microsoft - Building Content Teams
Episode 4: Sarah Richards, Content Design London - Content Design
Episode 3: Scott Kubie, Brain Traffic - Content Ecosystems
Episode 2: Gerry McGovern, Customer Carewords - Customer-Centric Experiences
Episode 1: Erika Hall, Mule Design - Conversational Design
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The Content Strategy Podcast is produced by Brain Traffic, a content strategy services and events company.