Kristina Halvorson is the CEO and founder of Brain Traffic, a world-renowned content strategy consultancy. Brain Traffic delivers content strategy, large-scale audits, and digital content development to clients around the world. Their team of strategists includes some of the best-known names in the content strategy community, and their work continues to redefine and evolve industry best practices.
Kristina was instrumental in establishing content strategy as an essential practice for agencies and companies across every industry. Her seminal article, The Discipline of Content Strategy, was published in 2008 by A List Apart, the world’s most popular online magazine for web professionals. She also initiated the 2009 Content Strategy Consortium, which was the first official gathering dedicated to the topic of content strategy. Then, in 2010, she delivered the keynote address at the world’s first Content Strategy Forum in Paris, France.
Published in 2009, Kristina’s book Content Strategy for the Web (1st edition) was, at the time, the only book published on the topic. Today, Content Strategy for the Web is considered the “gold standard” for content strategy literature and is credited with creating the foundation for what is now a rapidly-evolving industry.
Kristina is the founder of Confab, the first U.S. conference dedicated to the topic of content strategy. The conference debuted in May of 2011, selling out several months in advance and attracting attendees from all over the world. She also regularly conducts online seminars about content strategy and works closely with Fortune 500 companies as both a speaker and consultant.
Onstage, Kristina is a celebrated speaker, well-known for her humorous, practical, and inspiring talks. She has appeared at over 50 conferences, including the WOMMA Summit,SXSW, The Future of Web Apps, UX Week, IA Summit, National Association of Government Webmasters, An Event Apart, Online Marketing Summit, UX London, Intelligent Content, inControl, Ontario Communications Conference, Webdagene, j. Boye, Content Strategy Forum, UX Lisbon, Web Content Conference, Webstock, Digital Marketing Forum, Content Strategy Applied, User Interface Conference, BOLO Digital Marketing, Sharepoint Summit, MinneWebCon, Web 2.0 Expo, Do It With Drupal, and CMS Expo.
As host of the popular Content Talks podcast, Kristina’s lively conversations with content experts from all over the world explore how content strategy can help businesses in every industry.
Kristina was recognized by the 2011 SXSW Interactive conference as one of the industry’s top thought leaders. She also appeared on the celebrated 2011 200 Minnesotans You Should Know list, published each year by Twin Cities Business. Her articles and interviews have been featured in .net Magazine (Europe’s top publication for web professionals), Interactions, UX Magazine, and A List Apart. Kristina has been interviewed by dozens of other bloggers, podcasters, online magazines, business magazines, and other media for her insights on content strategy and the importance of treating content as a business asset.
Kristina lives in St. Paul, MN with her two children, whom she often quotes on Twitter (@halvorson).