Put Your Content to Work

Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start.

No matter who you are or what you do, content problems can be overwhelming. How can you possibly step back and see the bigger picture when you're constantly in reaction mode? Is it really possible to transform your content into a valuable business asset? The answer is a resounding "yes!" … and content strategy holds the key.

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Create a long-term plan to keep your content compelling, updated, and relevant to your key audience
  • Build a solid, successful business case for content strategy

When it was first published in 2009, Content Strategy for the Web was an instant classic, serving as the catalyst for the global content strategy conversation. Much more than a simple introduction, this second edition builds upon those foundational ideas and gives you what you need to realize the true business value of your content.

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